May 9, Sydney – A website refresh has dramatically increased business leads for independent Aussie dairy brand, Pat and Sticks Ice Cream Co, since launching in February, the company’s directors have announced. Page views have also increased 60 per cent in that time.
The visually rich new website is the latest in a series of branding exercises and marketing activities intended to gain a greater share of Australia’s $1 billion ice cream industry. The site brings a new angle to the Pat and Sticks brand story by making heroes of the retailer’s main tools, its branded freezers and ice cream scoops. It also features slabs of brand facts, and a U/X that enables rapid search for nearby retail outlets.
Other recent brand enhancements at Pat and Sticks include the launch of colour-coded packaging for the first time in the brand’s 13-year history, ensuring easier decision-making at the point of sale. Pat and Stick’s has also developed a range of new products.
Sydney design agency The Offices, which conceived and produced all creative, said they were delighted to hear of the refreshed website design’s performance. The announcement came on May 9, the same day as the federal government’s expected announcement of a $3.6 billion trade surplus and tax relief for small business. Pat and Sticks currently exports to Singapore and China, and employs over 30 staff nationwide.
“Good design makes good business sense. It’s been proven so often by the multinational household brands we all know. We’re ecstatic to see that it’s working for amazing local brands like Pat and Sticks too,” said The Offices partner, Stephanie Oley.
“Australia’s ice cream sector is getting more and more premium. While our packaging for Pat and Sticks reflects this positioning, they really also needed an exciting website refresh to match.
“Having worked with Pat and Sticks since they were a two-person startup, we’re confident they now have the brand assets they need to grow an even bigger market presence.”
Pat and Sticks launched in 2004 by two former tech developers, Patrick Monnot and Stick Seach, who quit their day jobs after months of experimentation at home yielded the now famous ice cream sandwiches. The chocolatey logo and accompanying stripes were created by The Offices to evoke a familiar and friendly brand character, and are one of the brand’s most distinctive assets.
The Offices, started in 2013 by the design and writing forces of Jeffrey Oley and Stephanie Oley, takes a strategic approach to branding and design projects. The agency focuses on core ideas and tone of voice to drive meaningful and beautiful communications and solutions.