It’s always a pleasure to work on a great cause. Surf Life Active is a community initiative devoted to shaping a fitter, healthier and happier Australia through its free outdoor fitness programs, supported by Surf Life Saving Australia, local governments and Australian corporations.
We took the Surf Life Active brand strategy – celebrating real people and real health – to develop a visual language that goes back to its connection with Aussie surf lifesaving. The logo and bright primary palette feature across various marketing collateral, including staff uniforms. These elements are supported by a clear, functional website that lets users quickly and easily find free fitness sessions near them. We’re happy to say the program has had an amazing response so far, and is growing rapidly in uptake.