Seen these around town yet? Pat and Stick’s have a knock-out new range of ice cream in cartons (four scrumptious flavours, in fact). We were given a few tubs of each flavour to inspire us in creating a richly distinctive packaging solution. It was also a chance for us to tell the Pat and Stick’s story in a more engaging way, first formalising their unique tone of voice, and then crafting copy that brings the brand’s warmth and originality to life. Happy faces all round.