CPG • BRANDING • FMCG • PACKAGING • LIFESTYLE • STRATEGY • 

The Offices is an independent creative agency. We create crowd-pleasing, profit-boosting ideas and design that helps brands, businesses and organisations to prosper.

Emotion rules everything around us

Humans are hardwired to make emotional decisions, with over 90% of consumer purchases being emotionally driven. 

Status, nostalgia, trust and other psychological triggers are what really motivate product sales – rational decision-making comes second. It’s this buyer emotion that creates real opportunity when developing a brand.

Recent projects
Rebrand and packaging refresh for Nectar Cold Pressed
Nectar Cold Pressed

Nectar Cold Pressed

Orana Car and Truck Rental

Orana Car and Truck Rental

Exotic Bazaar

Exotic Bazaar

The Stock Market Provisions

The Stock Market Provisions

Ridiculously Delicious

Ridiculously Delicious

Made Good

Made Good

Your unfair advantage

Values, differentiation and emotional connection are what will separate your brand from being a basic commodity vying for the going rate.

A brand that understands its audience’s fears and desires can create a cult following, command higher prices and quite frankly terrify your competitors.

These are the brands we help to create, through solid strategy, an insanely good verbal and visual identity and a healthy dose of chutzpah, making you the obvious choice in the market.

Our studio

About

The business of creating connections

Our work reinforces your brand’s unspoken emotional connections with customers in five foundational ways.

Strategy

Brand Workshop
Brand Audit
Stakeholder Engagement
Buyer Persona
Brand Personality
Positioning
Tone of Voice
Messaging

Branding

Visual Identity
Verbal Identity
Asset Development
Graphic Design
Creative Direction
Art Direction
Photography
Image Creation

Digital

Website Design
Content Development
Video Storytelling
Motion Design
AEO / SEO

Packaging

Information Hierarchy
Structural Design
Graphic Design
Sustainable Solutions
Regulatory Compliance
3D Prototyping / Mockups
Print Production

Communication

Brand Activation
Merchandise
Point of Sale
Campaign Development
Reports / Presentations
Environmental Design
Copywriting

Recent news
packaging design for The Stock Merchant
New product packaging for The Stock MerchantPackaging

New product packaging for The Stock Merchant

Bone broth has been described as the ‘world’s oldest wellness recipe’, its origins dating back…
Unveiling a fresh new look for Nectar Cold PressedIdentityPackaging

Unveiling a fresh new look for Nectar Cold Pressed

Introducing our new packaging and brand identity for Nectar Cold Pressed, launched mid-November and now…
The 5 ingredients of packaging that sellsBrandingPackaging

The 5 ingredients of packaging that sells

Your food or beverage packaging is your brand’s biggest billboard, working on a primal level…
Writing a creative brief
The power of a simple, clear creative briefBranding

The power of a simple, clear creative brief

Recently, a business contact of ours called for urgent advice on how to help a…
Shelf ready packaging, your FREE point-of-saleInsights

Shelf ready packaging, your FREE point-of-sale

Sales are sloping, and you need some extra pop for your product in Aisle 7?…
The Offices sees Sidekick Soda off to global appealNews

The Offices sees Sidekick Soda off to global appeal

Congratulations to our client Sidekick Soda, the sparkling shrub brand from New Zealand, currently making…

We don’t do ‘meh.’

Too many brands underwhelm – or imitate what’s already in market. If you want to own your category, outsell your competition, and make your brand impossible to ignore – you’re in the right place.

Reach out now
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“I’ve been lucky enough to have worked with The Offices on several projects over a number of years. The latest brand design for King Street Wharf is another example of their talents. Everybody loves the look and feel as it differentiates King Street Wharf from anywhere else, and sets us up for the future.”

Andrew CrockerCo-founder & Creative Director, Alan Place
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“I have worked with Jeffrey and Stephanie from The Offices since around 2008. Their creative thinking and output is just brilliant. No matter the brief – from the small to the large, from an original creation to working within an existing framework, their design and copywriting output is just exemplary, 100% of the time.”

Ben DuttonManaging Director, The Forage Company
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“The rebranding and packaging we did with The Offices has helped more Viking products succeed in the market. Previously, several products had been rejected by Woolworths and other retailers as they didn’t look premium enough. They’re now regularly ranged and selling well because the new packaging by The Offices achieved the right balance of heritage, quality and shelf appeal. We have been very happy with the outcome”

Ivan MarkovicManaging Director, Viking Imports