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Campaign Identity – Nike

This campaign set out to re-connect with runners – the original mainstay of Nike Inc – by focusing on your average diehard runner and their stories. Artwork combined moody urban shots with the wry observations of runners, crafted around the line ‘did you run today?’. The campaign ran Australia-wide as print, posters, in-store displays, shoe-fitting stands, booklets, brochures and more.

Created at FCB Sydney