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Brand Identity – Dragoncello

This brand identity for Dragoncello,(a rather special bar-slash-restaurant in Surry Hills) conveys its unique culinary concept. At a glance, it’s got a chic, upcycled aesthetic. That’s because their locally foraged and hand-procured produced is combined in startlingly original ways – chic, post-industrial interior by our frequent collaborator, Kathy McKinnon.

Our brand elements evoke this with all-recycled boxboard stationary, abstract herbal photography, a natural palette and wordmark created from lettering of varying thickness.

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