Our brand identity for this toll roads management firm had to achieve two things. Firstly, it had to convey the company’s corporate values of safety, timeliness and efficiency. It also had to visually connect with NWR’s parent company, Transurban, and the two motorways that NWR operates: Westlink M7 and NorthConnex. This was largely driven through the green-and-white colour scheme, and a visual identity system composed of signage-inspired stripes.
The brand identity was rolled out across a range of core business materials, including stationary, report templates and a presentation deck. We also produced a full set of brand guidelines that specify how the brand will look on several future materials.